Fashion Watch News Report: After a century, with the same name as Europe's highest peak Montblanc, has become an including fine jewelry, watches, high quality leather goods, writing instruments, accessories, including the diversification of the classic luxury brands. As a luxury brand for centuries, art and cultural infiltration into the blood to the Montblanc.
"The reason can be successfully Montblanc, the most important thing is our products can continue, and it is beyond time and space. That man is the culture is today, because we have a tradition. The future of the creative tradition that is today, This is the Montblanc brand the whole culture and philosophy of the center of thinking. "
- Bei Lu Ci (Lutz Bethge), Montblanc International CEO
In 1906, three entrepreneurs Alfred Nehemias, August Eberstein and Claus Johannes Voss gathered together in Hamburg, Germany, founded the Montblanc brand. 100 years, with the same name as Europe's highest peak Mont Blanc Montblanc, Europe's highest technology in pursuit of the goal has always been the traditional technology, superior quality and timeless elegance synonymous with beauty.
After a century, has become a
Montblanc, including fine jewelry, wrist watches, high quality leather goods, writing instruments, accessories, including the diversification of the classic luxury brands. The towering Mont Blanc, Montblanc is Yiyu as an international luxury brands, the culmination of traditional crafts and as a perfect purpose. The snow from the top of Mont Blanc white star marks the hexagonal crown, the symbol of the Montblanc brand of excellent taste and extraordinary insight. Each Montblanc masterpiece, with brands such as Mont Blanc is transmitted as a solid and noble faith: to show the craftsmanship of traditional values, creativity and commitment to passion, expression of art, thought, emotion and beauty of the praise. Years, Montblanc has witnessed many important moments, and many of Montblanc product itself has become a legendary part of it.
"Montblanc selling products, building brand while casting has always been an active promoter of arts and culture. Whether it is product design, brand building, corporate culture, almost all of the sponsorship, art in the Montblanc brand filled with flowing cultural elements, it is the Montblanc brand of soul. "
- Bei Lu Ci (Lutz Bethge), Montblanc International CEO
Most top luxury fashion brand is creating for the scenery, they originated in the fashion trend. Montblanc is entirely different. Mont Blanc originated in the education and the arts, is part of the culture.
As a luxury brand for centuries, art and cultural infiltration into the blood to the Mont Blanc.
Montblanc sponsored many cultural and artistic activities, including sponsoring German International Philharmonic Orchestra, sponsored by the Salzburg Festival, and the establishment of an experiment to encourage and support youth arts drama "Montblanc Young Directors Award Theatre." Montblanc's most well-known arts and cultural activities Cultural Foundation was established in 1992 after the annual "Montblanc International Arts Sponsorship Award." The award recognized the world's only known as the Cultural Arts Sponsorship Awards, to recognize and encourage prosperity and to support those who promote the arts patron of artistic talent. So far, the prize has been close to a hundred around the world in recognition of outstanding patron of the arts. In China, the architect Zhang Xin, Xiangyu Opera performing artists and national dancer Yang Liping small and so have honor.
Montblanc also appointed world-renowned movie star Nicolas Cage and the famous British opera house Katherine Jenkins as Montblanc international arts and cultural ambassador, the common will Montblanc excellence, elegant, creative passion into the art of charm style perfect interpretation.
About MontBlanc
Has more than century-old internationally renowned jewelry and watch brand Montblanc under the Swiss Richemont Group's brands include
Cartier,
Dunhill,
Piaget, known as the Group operates one of the most prominent brands .
Since 1995, the Chinese market since the products have been covered Montblanc diamond fine jewelry, Swiss-made high-level watch, fine leather, elegant writing instruments and other fields, including writing instruments manufacturing plant in Hamburg, leather goods factory located in Offenbach, in the Switzerland Le Locle and Villeret is responsible for Montblanc watch manufacture of brand watch factory, the various types of advanced luxury products exclusively for the discerning designed for successful people.
Montblanc expand global business success depends on superior quality and management are committed to uphold the brand philosophy of traditional crafts in Europe, in product design and implementing the principles of elegance and timeless beauty, each product hexagonal white star logo on the tradition of excellence as the perfect brand symbol.
Article Source:
http://www.vogue-element.com
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