New Luxury Watches Report: U.S. economic crisis has made the rich people live within our means, only by encouraging the poor to spend the last penny is bent to have a luxury. Last August, when the introduction of expensive French brand Givenchy is not how it is cheaper (but at least people to afford) when the vice licensing Redux, "New York Times" impressive comments: "When the moment of economic crisis luxury brand looks like a "bitch", they found a true friend: the poor! "
H & M shop in front of the queue through the night Lanvin for H & M fans
Indeed the case. Unprecedented value in luxury brands mass-market today, the overwhelming brand public relations campaign under the rich people are living within our means, by encouraging the poor to spend the last penny is the intent to possess luxury goods. On the other hand, those who have superior power of the brand were not introduced his young family (that is, cheaper series), and High-Street is a busy high street brand joint.
Not long ago, Lanvin for H & M let H & M store into a hell on earth. In limited release 360 bracelets, limit each person to buy a strong requirement, people still like to buy cabbage as far as the eye of goods will be swept away. The reason is simple, the same silk cotton, man-made crystal pearls, the same shoulder Yebian cartoon design, Lanvin's fashion in the hundreds of million, marked H & M label but only sell thousands - though also not very cheap, but compared under the H & M rush to the people who make all feel; and who spent the past Lanvin original capital of the old customers who are feeling very depressed, suddenly felt himself become taken for a ride.
So there doubt, why Lanvin to abandon his noble image, and the civilian population of the high street brands? - Is not the fault of the economy. This year, in addition to Louis Vuitton, luxury brands were mostly surface of scenery, but in reality bite the bullet. Lanvin years old even more. Wang Hsiao-lan 2001, Taiwan received after hours, although please go to the designer Alber Elbaz expand the brand reputation, and even became a hot fashion may have been carrying on the continued loss. Two years alone, 05,06 loss of 500 million, respectively, and € 1,400. 2007 profit of 100 million euros, is due to the perfume department of the sale proceeds. Chief Executive Paul Deneve then in 2008 the hope to increase the brand, which expect a financial crisis, profit plan and become an instant smoke. Under financial difficulties, with annual sales of billions of SEK marry H & M collection, "labor costs" is simply the general trend.
In fact, aside the so-called brand history, core values, fashion is not as Alber Elbaz said, "sharing is more important than everything," so nice. Fashion First, business. Contraction in the economy under the hand cash is urgent. So here Lanvin and H & M marriage in full swing, there Valentino leisure brand to the U.S. GAP also an olive branch, Jil Sander is even more frequent and Uniqlo to launch the hugely popular + J series. Not stop, said immediately jumped out of the water, is another very tough battle so that fans love low-key luxury brands BV.
Cooperation with the High Street brands in the fashion industry as a spread of the epidemic, so that well-known luxury brands and designers have pulled down the veil of the last layer of pretentious, trot on the high street brand in the bowing of the road. There are rumors that, H & M lock next goal is to "The King" Tom Ford, even though we have every reason to doubt the accuracy of information (Tom Ford is more proud of his brand of economic conditions is also very good), but looking back, before the crisis to see H & M's partner - Karl Lagerfeld, Jimmy Choo, Rei Kawakubo, they are not short of money in the main, hand, has a distinctive business sense.
Fans waiting in line
And the initiator of the high street brands, Chanel creative director Karl Lagerfeld in recent years have been looking into the mass market opportunities. Perhaps this is because witnessed Chanel top brand in the fashion industry's ups and downs, it is the last word so that he understands the general public. Over the years they gradually found that big, more a lack of senior clothing market, but rather handbags, fragrances such entry-level product for the ordinary people become the economic pillar of many luxury brands. The situation may be in decline rich people, or the change of modern communication so that ordinary people have a strong desire for luxury goods than ever, in any case, this is so any brand can not ignore a huge market.
But worrying is that when the luxury brand on the High Street joint rush, the only indicator of sales in the industry - it will not become the fashion world, "Resident Evil", so high fashion from no longer exists. Luxury brands have been well received by the victims of mass Pierre Cardin recently talked about the fashion industry requires all brand product line is updated twice a year at least the practice actually make so-called "fashion" is gone, but the situation is more serious than unlimited in luxury brands, while close to the public, they lost the support of the brand core values of the old customers, and no longer stick to the traditional luxury craft. If the average consumer gradually lost cult of luxury goods, these luxury brands will have to go?
Article Source: http://www.newsheart.com
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