8/08/2010

Chanel Premiere & J12


          
Since 1987, we launched the first watch "Première", Chanel has built his own watch in the world. Over time, the Chanel family industry is the third pillar of constant development and expansion.

Today, Chanel watches have been developed into three series: "J12" watch, "fine jewelry" watches and watch classic watch from the studio set up in 1987 has all the watch by Chanel Swiss Watches Gula Xiade Fang's Chanel watch factory production.

  Chanel watch factory

Switzerland nearly three centuries of Swiss watch enjoys the reputation of the Kingdom due to "Watch Valley" tab masters. La Xiade Fang (La Chaux-de-Fonds) watch industry in Europe's "Silicon Valley" centers.

Landscape different seasons here, winter snow, summer pasture lush, picturesque. But no matter how the seasons changing landscape, watches masters have always worked hard, threw himself into the most complex art of watch them: that designed the world's most famous clock. Chanel watch here is the place to see the first rays of the sun - an area of 8000 square meters of Chanel watch factory located in the cypress in the Cangshan.

Chanel here to its innovative concept and high technology equipment and Switzerland, the combination of traditional techniques to create unique works of art. In the most advanced production plants, cutting-edge technology and equipment combined with traditional clock technology ensures the watch taken from the production of case specific installation by the Swiss manufacturers of advanced every aspect of the movement smoothly, so will every creative Chanel spark into new products. Chanel will be all production programs at the same venue in the entire production chain in order to carry out quality control strictly. Chanel watch industry once again walk in the forefront of the times.

  Classic watch series

Première watch: launched in 1987, is the first Chanel watch. The unique octagonal dial, sapphire crystal mirror, design inspired by the classic N ° 5 perfume bottle with Paris Yoshito Square (Place Vendôme) shape. 2007 Chanel To celebrate the launch of Première watch the 20th anniversary of the original octagonal Première Mademoiselle ladies watch dial with the famous pearl bracelet combine to introduce a new Première - Pearl Première.

Mademoiselle ladies watch: launched in 1990, generous square dial with Roman numerals is a slim Art Deco-style Best adhering to, stringent and feminine combination is the most favorite temperament, Ms. Chanel.

Matelassée Link Check Watch: launched in 1993, this use of the Chanel watch Ms. Check all design patterns in the most famous classical ideas. Check all surfaces are diamond-shaped, or even within the disk of the same black enamel lozenge effect of pressure. Cikuan watch leather, metal, gold or stainless steel different material choices, more precious diamond design.

Chocolat chocolate grain watch: launched in 2003, is Chanel's first digital jewelry watch, re-interpretation of inspiration from the Link Check, wonderful ideas for the new vitality into traditional watch industry.

  J12 Series

True classic that is walking in the era before. J12, N ° 5 perfume as the Kingdom's status as a symbol of Chanel watchmaking.

J12 is a gathering in the history of numerous international regatta sailing glory; of professional racing by, it represents the elegance, precision and courage. Ship sailing from the legendary history come inspiration, Chanel artistic director Jacques ‧ Hailu (Jacques Helleu) then this range of movement is named J12.

J12 2000 asked the city watch sector that is blowing a whirlwind, but also loved by watch lovers. High-tech precision ceramic and diamond hardness level very difficult to scratch is not oxidized, polished using a diamond polishing sand approach to J12 shining like bright light, such as metal.

J12 series were self-winding movement and choice of two kinds of quartz movement, unidirectional rotating bezel to time, waterproof up to 200 meters.

2002, J12 test launch of the Swiss official Observatory Organization COSC (Swiss Official Chronometer Control) certification, and endowed with masculine chronograph. In the same year, J12 also launched a charm wealthy women diamond watches.

2003, J12 started to change, completion of deep black from the absolute purity of white to a kind of change. All this thanks to new technology high-tech precision ceramic white.

In 2004, another legend was born. With J12 Chronograph White to become the market's first 100% pure white chronograph. Another diamond both sporty style. J12 White Chronograph to truly become a timeless elegance of white.

At the same time, Chanel launched 12 of each limited edition fine jewelry collection J12 watch concept. Limited Edition fine jewelry watch series offers two colors: black and white and three sizes: 33 mm, 38 mm and 42 mm, and also can choose a variety of colored precious stones to create different combinations.

In 2005, Swiss watch masters division for the Chanel tailor out a unique "CHANEL O5-T.1" mechanical devices at the same time accompanied by a unique appearance: thin end of the high-tech precision ceramic materials board, optical windows and 18K platinum tourbillon bridge. Chanel this high-tech precision ceramic first tourbillon watch the birth, marked by Chanel watch into the field of highly complex function, it is also the first watchmaking industry's highly complex functional ceramic watch.

In the same year, Chanel Superleggera in turn applied to the tab on the concept, creating an ultra-light watch. Superleggera logo is the ultimate symbol of the world's elite race, which means more light than the stainless steel to the material, the world's first came Superleggera watch.

In 2007, Chanel unveiled at the Basel watch show the world the only one, is the most unusual one senior custom tourbillon watch. A perfect combination of unprecedented luxury watchmaking and fine jewelry of J12 watch was born. Thickness of 0.3 mm 2 high precision ceramic dial with diamond hour markers inlaid 9, case, bezel and strap a total of 568 rectangular cut ruby mosaic. Platinum, black high-tech precision ceramic and brilliant ruby flashing complex functions in the most expensive watch, it is definitely unprecedented.

In 2008, Chanel and Audemars Piguet Swiss work together to introduce the latest top watch J12 - J12 Calibre 3125. Chanel and Audemars Piguet 3120 movement combined with the high-tech precision ceramic Chanel J12 unique, the section of the balance sheet re-design of plywood, with black ceramic coated precision automatic pan, smooth the lines set off the elegant and intricate watchmaking technology which created "3125 movement."

Chanel J12 series since its inception, regardless of quality black and white high-tech precision ceramic materials, or the Tourbillon Chronograph watch, diamond, sapphire, emerald or ruby and other watches, watchmaking technology has become an international model.

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