8/08/2010

Gucci Watches' History

Brand Identity
Gucci History:

"A modern, stylish, dynamic and emotional brand"

1921, Guccio Gucci in Florence, his birthplace opened his first store with the factory high-grade leather.

Gucci products are inspired by the spender of leisure sports, especially sports immediately, saddle chain (title) and the classic green - red - green stripe wrap is thus born. The identity of this soon became the symbol of Florence studio.

Since World War II, Italy lack of material resources, bamboo can be introduced in 1947 and was used as a handbag handle. The 'bamboo handle (Day) Bags' status became the most prominent current favorite accessories are: Greek king, Grace - Kelly and Elizabeth - Taylor. Today, this combination of superior quality and exquisite craft handbags, to provide customers with innovative range of styles and material, continue to be evergreen products on the market.

To Grace - Kelly tribute, floral pattern in 1966 as a completely original theme was introduced. The pattern was reintroduced in 2004, its own has become a symbol, have been reproduced into a variety of colors, are widely used in many product categories: clothing, footwear, watches and other accessories.

End of the 60s, Gucci began to use the legendary interlocking double "G" (GG) logo, which was inspired by the company founder's initials.

In 2004, Gucci Group is the Paris Spring Group (PPR), a global retail and luxury goods acquired by enterprises.

Gucci Group is the world's leading multi-brand luxury goods companies (brands include: Gucci, Yves Saint Laurent, Bottega Veneta, Alexander McQueen, Balenciaga, Bédat & Co., Boucheron, Sergio Rossi, Stella McCartney and YSL Beauté)

2006 January, Frida Giannini as the natural successor to Tom Ford there, and take over Gucci's creative director general.

Frida Giannini is responsible for creation of "La Pelle Guccissima", using the ancient Italian thermal printing technology, GG logo embossed on to the calf. This material has recently become the brand's signature leather.

Gucci brand in the world with more than 200 direct the operation of the shop. These stores are located in the most important urban centers of the most famous neighborhoods.

Even today, Gucci is still the quality of Italian craftsmanship and the perfect synonym. The brand's emotional and dynamic style of some of the top continue to attract world celebrities.

Gucci Watches History

Gucci is the 1970 re-watch the first in its range of luxury fashion business.

Gucci watch history can be divided into three different stages:

1. Gucci watches produced by permit for 23 years. Gucci logo on the dotted watch a small symbol, such as horse title and green - red - green stripe belted.

2. under Tom Ford's leadership in the late 1990s the steering fine brand identity of the second stage, with emphasis to create a more serious image and design quality.

3. The third stage began in 2005, with the brand's famous logo and begin recovery. Elegant and restrained, these characteristics for each detail is exactly what we are diligently pursuing the perfect embodiment of sophistication and careful watch coupled with the overall design. Gucci Timepiece represents the brand's rich heritage and design process.

Gucci watch in July 2006 fully integrated into the Gucci brand, and benefit from Frida Giannini's creative genius and Swiss watchmaking.

All Gucci watches are Swiss made.

Assembly, and quality control of diamond-studded watch from the Gucci manufacturing area in the center.

Today's Gucci watch

More than 150 countries around the world on sale.

Most of our timepieces by shops, department stores and top-level professional watch for sales.

The distribution channels and high quality of respect for the brand positioning.

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