Swatch events

In the early 80s of last century, the Japanese electronic form to initiate a strong impact on the Swiss mechanical watch, the German Nicolas - Hayek take stake in the Swiss watch industry to save the task. Under his leadership, in 1983, a new concept of electronic watches, the Swatch Plastic came. Has 18 brand Breguet watch the world's largest group - Swatch Group is also the basis of birth.

Prior to this, watch tools and time to show off as luxury. Most people buy a watch lifetime. Clothes has a bad one can always watch that one. Swatch changed this, "a watch" mode. It's the first letter "S" except on behalf of Swiss origin, also includes "second-watch" meaning that the second block watches that people can have a fashion as the same, own more than two or two watches.

Swatch birth of the preliminary design of the Swatch watch, a huge banner, 500 feet long, that read: "Swatch, Switzerland, 60 German marks." Banners from the German commercial bank headquarters hanging down. The move immediately caused a sensation, the next ad for the Swatch by the German press free to do. In two weeks, each Germans know Swatch. The second giant Swatch watch is linked to the Ginza in Tokyo.

Switzerland is the watch symbol of quality and taste, "60 DM" is a symbol of low prices. High quality low price, this is the Swatch's path to victory. As the Swatch shell all the synthetic material, directly from the watch movement and no longer need to retain a positive load the back cover, so watch become both thin and light, and can enter the assembly line mass production, to ensure that sales of low-cost. Swatch prices generally range from several dollars to hundreds of dollars, but it is good quality, light weight, waterproof shockproof, electronic simulation, strap is a multi-colored plastic tape, full of youthful vigor, there is a story said that a Swiss visitor to the seaside resort of Greece, not accidentally dropped on the beach a Swatch Watch. A year later, he returns to visit Hong, actually at the beach they find a lost watch, although after a year of sun and rain, but walking is still accurate.

Swatch has this slogan: "The only constant is that we have been changing." Company to the public every year collecting clocks design, produce different patterns according to the selected watch series, and later launched a weekly set of watchs, from Monday to Sunday, day 1, different surface patterns. Many artists have their talent to play at the Swatch above paragraph designed to make the watch full of creativity and individuality. Since 1984, the new release of each section has a quirky name Swatch in style or unconventional or conservative, or a box or a note, the wrist, or wear a hole carved with trenches. "Last year not a substitute for this year's Swatch Swatch watch watch." Swatch has become a fashion symbol, a popular symbol.

Swatch Group (Swatch Group) About

Swatch Group is headquartered in Berne, Switzerland, is the world's largest watch producer and distributor. Retail sales account for 25% of global share. Swatch headquarters in the global manufacturing center has 160, mainly in Switzerland, France, Germany, Italy, the United States, Virgin Islands, Thailand, Malaysia and China. Owns 16 (unofficial data, I imprecise) major watch brands, we are more familiar with the Omega, Tissot, Longines, Rado, CK (Calvin Klein), Swatch. Another Flik Flak, Mido, Breguet, Hamilton, Blancpain, Glashutte, Leon Hatot, Jaquet Droz Swatch's story began in 1978, the year the Swiss watch industry by Japanese competition pressure. Dr. Ernst Thomke ordered to make a response, development of a technician to his watch better than Japan, more delicate quartz. After six months, SMH Group watch made of a core sector only 2 mm thick prototype, was the world's thinnest quartz watch. The final production model, but minus 51 parts, the surface inside a waterproof plastic case. And shockproof, durable, the most important thing is the price cheap, they call Swatch, when in March 1983, has since become the world's best selling watch. (Called opt Seiko, Casio) Swath (Swatch), the name of the "S" represents not only its place of origin, Switzerland, and with "second-watch" meaning that a second form that people can like have the same fashion at the same time have two or two more watches. SWATCH is not only a new type of high-quality watches, and will also bring with it a new concept: watch is no longer just an expensive luxury, and simple timing tool, but a "fashion worn on the wrist . "

Swatch e-watch fashion brand positioning, movement, music, art ... ... with passion to create (very much in line Spring Spring)

Swatch and the car: the fall of 1998, "Swatch" and the Mercedes-Benz to launch mini-car brand "SMART"

Swatch and the Olympic Games and sports:

1996 Atlanta, 2000 Sydney, 2004 Athens Olympic Games official timer and the 2008 Beijing Olympic Games worldwide partner, sponsor Swatch Beijing 2010 Olympic Winter Games Marathon in 2004 until 2008.

70 late 20th century, the Swiss watch industry into an unprecedented crisis. At that time, Swiss watches produced output ratio in the global market declined sharply from 43% to 15%. Swiss watch industry and urgent rehabilitation arduous task. In 1978, the birth of the world's thinnest watch at the time, once again sent to the Swiss watch industry challenges.

Swiss watch industry determined the difficulties, created a more light timer.

In 1985, Swatch father - Nicholas-G-Hayek on Asuag and SSIH had lasted more than four years after the reorganization, and eventually merged the two companies Swatch Group watch. Swatch Group watch craftsmen not only created a new ultra-thin sheet records, even invented a whole new watchmaking. The tabulation process with integrated case and bottom case as the installation of movement of the floor. Watch the top of the movement from the installation, the installation sapphire crystal glass mirror is to be the last phase of the process.

To simplify, this is a bold watchmaking, is exceptionally successful subversion. However, whether the use of plastic to produce a more cost-watch it? Swatch Group led the Swiss watch industry embarked on a journey to conquer the next challenge.

Made use of plastic should be easy to watch on the chain and set the movement, must be able to install from its plastic case of side movement. In addition, the plastic watchs of men's, women's watches should also be using the same base. After numerous improvements, Swatch Group watch craftsmen use 51 parts instead of the usual form of at least 91 parts watch, may ultimately become the plastic sheet.

Swatch watch with Swiss quartz movement, synthetic materials, both waterproof shockproof, precise timing, the price level should such outstanding advantages. Watch especially for mass production, and with rich color options.

This young and innovative watch exclusive manufacture in Switzerland, has become a passion, a fun and moving, the perfect symbol of life goals.

Events:

The birth of the first Swatch watches in 1983, the world was shocked.

1984, Swatch production exceeded one million.

1985 Kiki - Picasso (KiKi Picasso) the first artists to design commemorative Swatch Watch.

1986 Fashion Series Watches Swatch devaluation.

Swatch make persistent efforts, Sheng invited Keith - Halle (Keith Haring) design of four artists collection of watchs.

Swatch introduced its first Christmas Collection Form "Bergstrüssli".

1988, to celebrate the fifth anniversary of the birth Swatch, Swatch watch family Xin Tian six anniversary collection watch Puff Special.

Swatch production exceeded 50 million!

Swatch 1989 twin phone (Twinphone) connected in the world community.

Swatch was born in 1990, multi-function watch to allow time comes to stay.

Scuba200 take you diving into the water watch.

Swatch collection of clubs established in 1996 the club changed its name to Swatch world.

1991, Swatch Automatic mechanical watch list so revitalized.

Listed on the first Swatch watch pager type.

Alfred - Alfred Hofkunst for the Swatch design artists collection watch "Swatchewatchs"

Swatch 1992, production exceeded 100 million!

Swatch Chronograph swept the world.

During calendar years 1993, Swatch devaluation music sheet MusiCall.

Vivian - Westwood (Vivienne Westwood) as the Swatch design artists collection watch "Orb".

1994, Swatch metal sheet metal sheet to create a modern new era.

Swatch devaluation in 1995, solar watch.

Swatch Metal Series family of new multi-purpose timer function with the sub-watch.

Swatch Metal Diving deep underwater world adventure.

Swatch Ski celebrate the global access watch.

Swatch 1996 Atlanta Summer Games as official timer.

Swatch production exceeded 200 million!

1997, in the history of the thinnest thickness of plastic sheet on the Swach only 3.9 mm thin sheet.

1998 Swatch Scuba 200 Scuba metal usher "15th birthday", diving depth next level.

Swatch Internet time watch to create a next-generation networks.

Swatch 1999 production exceeded 250 million!

Swatch Sydney 2000 Summer Games as official timer.

Swatch Vendome boutique in Paris, France, to open at Place Vendôme.

Swatch square watch to remind the public "not to act too rigid." Although the shape of watches can be changed, but it's full uphold the spirit of Swatch.

2001, "ultra-thin multi-watch" as the world's thinnest plastic multi-function watch, the thickness of only 6.6 mm.

Swatch production exceeded 300 million in 2002!

Swatch launched large watch, its size than the standard Swatch Congress 30%.

Swatch Metal Series family of new and transparent form.

Swatch have launched flipping endless watchs and Naba watch.

Swatch "27 states" (The 27th Canton) show unity determination.

Swatch Shi Pika Boulevard store to open at the Italian Boulevard.

2003 Foundation to support small dreamer, Swatch and musician Phil - Collins (Phil Collins) to launch Phil - Collins Collection watch.

Swatch 2004 Athens Olympic Games as official timer.

Swatch have launched contacts watch and happy diving watch