8/12/2010

Swiss Maurice Lacroix

Is first introduced in 2006 self-produced movement ML106, and have the parts on their own ability to produce complex movements, the Emmy list as one of the few able to produce their own Swiss watch brand, one of the movement. Maurice Lacroix has not stopped this, but continue to add features and complexity of the internal mechanical movement of a large number of R & D investment, and strive to achieve more and bigger breakthroughs and development.

Rui Shiyi the United States Watch

It is well known, the Swiss watch industry's peak achievements in a compelling today watch the ultimate technology and diverse landscape. Centuries gave birth to the distant valley watch Jurassic culture, only a small number of watch brands to develop their own production of movement. The watch brand, some have gone through a long development process, only Maurice Lacroix rises suddenly in 2006, Accumulate, with its first self-made movement ML106 awarded global recognition of the German magazine "Goldene Unruh" Technology Award, a Swiss independent watch a new force field. Swiss watchmaking tradition, the complex features and the mechanical movement of the continuous innovation and development, while free to make complex movements and parts, Maurice Lacroix invested in the movement factory Manufacture des Franches-Montagnes SA. Maurice Lacroix in one of the few independent Swiss watch brand to occupy a place.

The so-called "independent tabulation" means capable of manufacturing watch brand, watch the needs of all the mechanical parts, such as watch cases, dials, hands, movement, and movement in the most fundamental and complex parts - a balance spring. At the same time Maurice Lacroix also has the world's most modern technology departments and manufacturing plants. Watch more and more by its fine watch connoisseurs and collectors.

Maurice Lacroix's success begins with the initial development of a series of extraordinary innovation. Of the 20th century the early 90s, Maurice Lacroix will be dedicated to the development of additional features mechanical watches, and strive to create innovative design and unique, fascinating and complex features excellent mechanical quality watch. Today, Maurice Lacroix watch has time, back and three on the field with his superb show extraordinary skill, the trade is affirmed. In 2006, lasted more than three years after the R & D, Maurice Lacroix launched its first independently designed and produced movement - ML 106, also to ensure the quality of its leadership.

Maurice Lacroix's objective may sound rather clear, that the continued rigorous Swiss watchmaking long, fine, high-quality Chuan Tong, while a sophisticated function for continuous innovation, the development of complicated movement of technology, integration of fashion design, attention to detail perfect, to manufacture of high-quality watch. At the same time by a number of highly creative, skillful and experienced and professional designers, engineers, construction division and watch craftsmen formed, called "L'Atelier de Maurice Lacroix" The studio and study all about movement and complex function of creative development ideas, committed to developing new and complex mechanical watch movement and increase precision, continuously set new milestones for the brand. Maurice Lacroix will be the new movement and function of the development process gained valuable experience in using to Masterpiece (ingenuity series), Pontos (Ben Tao series), Les Classiques (classic series) and Divina and other classic series, created more great classic permanent cast watch.

With each series, the staffs

"L'Atelier de Maurice Lacroix" - to create a new milestone

"L'Atelier de Maurice Lacroix" studio brings together a number of creative, experienced and professional quality of the designers, engineers, construction division and watch craftsmen, to study various complex functions on the movement and creative development of ideas, committed to mention

The accuracy of high mechanical watch, constantly set new milestones for the brand. The development of the studio's new GrandeComplication-watch in the history of a major innovation in the near future to meet with you.

Masterpiece Collection (craftsmanship series): This series revealed Maurice Lacroix Masterpiece completely pinnacle of the art. Exact advanced technology, combined with the beautiful new design, create a elegant style and superb mechanical watches. The latest published in 2006, the ML 106 movement, is Maurice Lacroix's first watch with their own production plant movement, column-wheel blend elements of traditional watchmaking watchmaking technology and innovation for the Le Meridien brand to create another watch peak.

Pontos (Ben Tao Series): In recent years, Ben Tao Series watch with its classic, simple design and high quality fine internal manufacturing process, gaining more and more attention. Ben Tao, particularly the two time series of eccentric watch, all of its functions are deviated from the center of the circle design is the industry attracted many watch connoisseurs and collectors of all ages.

Divina Series: flowing form and full of female charm, festooned with every woman in the charming nature. Divina Special Edition models, but also embrace the unique character of their ultimate choice. Divina these limited production special edition watch, Swiss watch is absolutely accurate integration of technology with top jewelry mosaic works of art.

Les Classiques (Classic Series): Over the years the popularity of watches series, completely updated in 2006, benefits, new ideas. These watches are available in attractive lines of the United States, full of traditional charm and elegant, the most rare is the many advantages of both classic watches and prices extremely attractive, which is a value choice.

Maurice Lacroix watchs Chronology

1889 DESCO de Schulthess Ltd., Zurich, founded (parent company).

DESCO de Schulthess Ltd. The company set up in Zurich, Switzerland (Head)

1946 Sales of well-known watch brands. Selling well-known watch brands

Desco von Schulthess AG 1961 parent company set up in Saignelégier watch parts plant, a number of clients brand (private label) producing various spare parts.

Maurice Lacroix Form 1975 first published in Austria.

1976 Emmy watch into the Spanish market.

Maurice Lacroix watchs set up in 1980 sales center in Germany.

Maurice Lacroix Watch 1980/1981 launch in Australia.

1983/1987 Maurice Lacroix Watch expand its international distribution network (Switzerland: 1983, Netherlands: 1986, England: 1987)

Watch 1989 acquisition of Le Meridien at Saignelégier the case factory, and continued investment in machinery and equipment to ensure that Maurice Lacroix watch ahead of its time.

1989/1990 re-integrated in the Far East and the South Pacific distribution network: Maurice Lacroix watchs in Japan, Hong Kong, Singapore, Malaysia and Thailand introduced, and began in the Middle East and around the brand.

1994/1995 Maurice Lacroix Watch invest millions of Swiss francs to update and expand its Saignelégier watch factory.

Maurice Lacroix watchs set up in 1995 the U.S. subsidiary.

1999 to expand and update its factory at Saignelégier the case, to improve the quality and production capacity to meet the growing global market demand.

200 110 1st, originally part of the Desco Von Schulthess AG company, a division of Maurice Lacroix SA, formally registered as an independent company. The face of a better future, Maurice Lacroix Watch invest substantial capital to expand its assembly plant.

Maurice Lacroix watchs UK established in 2002.

Maurice Lacroix Watch This year marks the commemoration of 2005, two events: 30th anniversary celebration of the brand, and "ingenuity" series published 15 years.

2006 launched its first self-produced movement, and has a production capacity of complex movement components, Maurice Lacroix Watch as one of the few able to produce their own Swiss watch brand, one of the movement.

2008, Maurice Lacroix developed the first one unique feature of the mechanical watch with memory - the new multifunctional complex watch.

Maurice Lacroix has gradually grown to the future well-known self-produced movement of the Swiss watch brand, the future will continue to invest heavily in the movement and complex functions of research and development.

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