Mido, always full of extraordinary innovation

Mido watch in 1918 by the George Schaeren founded in Zurich, Switzerland. Mido watch today is located in the Swiss Jura headquarters Mountains Center Lekeleer (Le Locle) town. Mido watch name from Spanish "Yo mido", meaning "I measure." It is intended to create a close friend can be your watch, when you look at Mido watch in a good mood when you need it, it will be with you, Mido is a very reliable watch. Mido form a rich personality and life will go on Swiss watches.

Mido watch

Who the Roman Extensive building worn on the wrist? Who the deep sea, majestic worn on the wrist? Who gone with the wind flow to the rhythm of time worn on the wrist?

Magnificent Roman Arena heaven's architectural style and many fighters legendary Millennium memories, fascinating and challenging sea and the mysterious charm, they flutter like to fly upwind sailing trip mind wander to the United States degree of creative source of all this knitting into a section of worn on the wrist of art legend.

Mido watch watch is the eternal philosophy of design and practical function rather than follow the trend. The real design is more than stand the test of momentary fashion trend. Mido aims to create a piece with high quality materials, precise movement and excellent waterproof performance can be a long time have watch. From this idea, the United States degree initiation in the watch watch into the violin section in the noble, classic, timeless ideas. In today's music, the violin would not join the secular remains a noble and beautiful sentiment. Given the similarity of this wonderful United States created a Beilunsaili degree watch to show the inspiration. Degree from the violin and the United States forged a bond watch.

Mido watch in the early twentieth century entered the Chinese market, said, "Mido" watch, to go fully automatic machine when the precise timing and good water quality is known. Mido Swiss SWATCH Group watch with titanium iridium movement, the Swiss Observatory watches very category of official certification. 1959 sealed crown system, in addition to the traditional waterproof device, but also particularly in the head office watches carefully processed installed cork, cork in the special treatment often moist and flexible, thus able to do in head is not exactly as into the circumstances to ensure water resistance.

2000, MIDO in the SWATCH Group under the "Mido" into the name of China, based on the classic watches launched a series of exceptional new innovative design and train a large number of loyal supporters of U.S. degrees, so that customers in China Mido felt timeless and classic noble quality. Degree of development in the United States has consistently maintained throughout the course of the four strategies are: 1. A distinctive style; 2. Precise mechanical travel time; 3. Unique Aquadura crown sealing system; 4. 100% Swiss made. Mido always adhere to the requirements of these four strategies, has never been slacking off, and always full of creative power.

Classic design has always been the pursuit of Mido watches in 2008, celebrates its 90th anniversary of the birthday. Years had passed, the passage of time, 90 years, Mido watches, time and time again not only for its elegant and timeless watches stirred our line of sight, even with that artistically designed so that each watch is timeless, citing years.

Mido, always full of extraordinary innovation, the classic eternal presence.

1918:

Degree from the United States and corporation executives Georges Schaeren watch on November 11 Zurich, Switzerland created, its name derived from Spanish "Yo mido", meaning "I measure."

1924:

Georges's brother Henri Schaeren US-level meter to become the Executive Director of the United States degree.

1920 `S: (20 century, 20 years)

"Mido" watch designed luxury noble and Gold Enamel Lady female form, as attractive as men's watch a big success. Mido watch found in the mechanical watch market, a bright future. Introduction of the famous car-shaped watch, this form of imitation of the famous car form the shape, for example: Buick, Fiat, Ford, Excelsior, Hispano-Suiza, a car chase-loving family pet things. Because the U.S. degrees to help them achieve the feeling of car ownership. Bugatti watch them become a collection of treasures, has remained in the auction price of more than 70,000 Swiss francs.

1930 `S: (Twentieth Century thirties)

Mido watches the watch is committed to the development of functional and waterproof. In particular, the invention of the cork crown sealing system (later named Aquadura). So completely waterproof technology leader is rare at the time.

1934:

Mido introduced helmsman watch series, it has a completely waterproof, anti-magnetic and shock capacity. This is the degree of the watch in the history of the United States is an important milestone. Today's helmsman has a new image but still pursue the original intention of the year: simple but novel design, seismic, multi-functional. To test the watches in a very perfect state functions, Helmsman Series by the New York electrical testing laboratory. Underwater detection and watches were placed in fresh water and sea water up to more than 1000 hours. Watch must be able to stand for 15 minutes at -40 ~ 50 degrees Celsius in 10 round-trip test. Screw the crown must be tested can be used for 34 years, suffered 13 in atmospheric pressure to simulate altitude 6600 m, 13,300 m and 16,600 m of the test, unfortunately, six watches have a watch in the 13,300 meters in operation, this test the United States officially recognized.

1935:

Mido started Multifort (helmsman) watch of mass production, it is the first combination of a self-winding, waterproof, anti-magnetic and shock watches four advantages.

1936:

The first issue does not spiral winding deformation

1938:

Registered in China, was called "Mido", "m Tuo", "Li Tuo." As a class of third-class watch.

1939:

Mido "Datometer (calendar)" was born, which added a date display. In the same year, the U.S. used a robot "Robi" as its image ambassador, the symbol of progress and health, and now in many markets "Robi" still known to many people.

1943:

The first time measurement only focus on the central timer watches invented: it is multi-functional center of the timer. Designer's objective is to facilitate reading. Teachers will watch the minute hand moved to the watch the central disk, so central not only the clock dial, the minute hand, there are second hand and minute hand multi-function timer. Its perfectly verify the name of its "central timer." As automatic winding watches, Mido of today is not the 1300 movement developed, and in the 13 line VZ Valjoux movement requirements on the basis of their test comes.

1946:

And art as a status symbol of a new factory in Biel (Bill) completed, this is the first time the history of watch manufacturing. With a fan blowing dust and the use of temperature control to enter the house in the air is to watch the seals made of integrated systems.

1954:

The introduction of a new winding system "PowerWind", designed to simplify the component by a 16 to 7. In addition, the simplified design, a long running error is extremely small, is a simple watch the world.

1959:

Mido establish the "Ocean Star" as the blueprint, a generation of fine Commander series, the highest reputation at the time. Non-marked starfish back cover of the case, as commander of the U.S. level meter starfish important part can not be replaced. The case design of this genius, the former compression and sealing crown watch mirror system allows the U.S. level meter is not only waterproof, and anti-air. Mido watch this feature further we want to achieve a watchmaker watches get a longer life ideals.

1967:

The most compact fully automatic, waterproof, earthquake "mini Mido watch" come out, and the scope of a large number of countries of the world production.

1968:

Mido watch sales in 111 countries.

1970 `S: (Twentieth Century seventies)

Mido seventies watch use electronic digital technology, electronic digital display watch appeared.

1971: "Mido watch" join ASUAG Group, the group changed its name to swatchgroup Group in 1998. Also entered a high-tech electronic quartz transformation.

1977:

29074 "Mido watch" watch movement by the Swiss watchmaking industry authority COSC identified the accuracy of travel time. Therefore, the Swiss watch industry took second place in the medals.

1981:

Famous tennis player Bjorn Borg to become "Mido watch" watch image ambassador.

1985:

Following the 1983 AUSAG and SSIH merger, in 1985 by Hayek as the official was named chairman of the SMH.

1996:

High-tech products and the perfect combination of alarm systems, Mido watch "bodyguard" come out and can automatically adjust the time zone of 24 "World Timer" launch. "Bodyguard" with more than 100dB siren and the "World Timer" is just pressing the crown and rotate the dial to the time zone in a matter of seconds to complete the conversion.

1998:

Helmsman series of recovery, the United States celebrated its 80 years of age degree of the watch. Our mission is: In the decade system makes the product stronger, excellent waterproof and compact design of the automatic mechanical watch brand has once again become a target.

2000:

Mido watches to create permanent value.

2002

"Engraved Years", not just a slogan of the U.S. level meter - it Mido in recent years the development of new watches played a key role.

Inspiration from the world's most famous buildings - the Roman Colosseum, the US-developed a new series - a perfect series. A real design.

2006

Mido was first introduced 30 years ago Beilunsaili series. In order to witness this moment, the United States to deliver in the new concept of the eternal inheritance Beilunsaili series. It is inspired by and on behalf of the noble and timeless classic violin.

Mido 90, 2008 anniversary of the founding!