8/16/2010

Zenith El Primero Pursuit Perfection

Bold ideas will be accurate mechanical watch the integration of feelings with the United States

A half century, ZENITH watch factory tireless pursuit of perfection, for the time devoted to a wealth of praise.

In 1865, George - Farber - Jacques (Georges Favre Jacot), driven by one of the most advanced watches and clocks mystery of watchmaking Workshop was born. Farber - Jacques discerning, only 22 years old on the first truly advanced the concept of watch making. At that time, he brought together all of the master clock to provide them with warmth and light, so that they enjoy inspiration, threw himself into the watch design. "Hand" in the Latin for "manus", then the word clock produced "Manufacture" did give dexterous hands of these clocks in the master was born.

In a quiet night, Farber - Jacques developed the one he is most satisfied with the movement. Him stroll under the stars at night, looked up Looking to the sky. Then he got to his mysterious cosmic revelation. Polaris running around a huge celestial system, so that he thought the clock running gear around the axis of the complex precision structures. So he decided to means the highest point of the ZENITH universe term for his movement and watches Workshop name. He will sign as a corporate symbol of the stars, this indicates that enterprises will be guided by the stars, embark on a road full of the future.

ZENITH CEO Thierry Nataf

Since then, brilliant shine in the universe, the have 1000 pairs of magic hands ZENITH watch factory came with the fruits of countless of the twentieth century. It received a total of 1,565 items of design awards, including 50 rounds of high-quality mechanical movement. Its branches from New York to Paris, from Moscow to Tokyo, throughout the world. In many outstanding men and women driven by the master clock of history in advance. They have hard hands, infinite enthusiasm to fully demonstrate the creative wisdom, will ZENITH pursuit of beauty, truth, integrity, precision, exquisite, and the complex process of values embodied most vividly. More valuable is that they not only carry forward the long tradition, but also for its injection of fresh blood. Incorporated in 1999 under the LVMH Group, the world's largest boutique.

Today, ZENITH watch factory always abide by the commitment to skillfully blend traditional and modern, and perfect mechanical movement designed to create the United States also did not forget the feeling. The star symbol ZENITH always shining in the sky, it is also the founder of another world watching the development of enterprises, the descendants of blessing for the hard work.

Movement - a never-ending motor structure

Ruan Thatcher El Primero movement is the tabulation results: the world's first automatic timing movement, automatic plate in the center ball, all parts and functions constitute a whole. Lasted more than five years after the R & D work, El Primero in March 1969 to meet with the world. The movement exquisite detail inside diameter of 13 to make (30 mm), thickness of 6.50 mm, instantaneous jump three calendar style was 7.55 mm thick. Add a ratchet movement and reset within the hammer rod. Today, it is still a model community watch. Performance in precision, it is also unparalleled. Installation of the balance wheel hairspring level is automatically compensated diamagnetic quality made of bronze, vibration frequency of up to 36,000 cycles / hour, can be accurately timed to 1 / 10 seconds.

Founder: Georges Favre Jacot

Year: 1865

Country: Switzerland

Respective organizations: LVMH

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